The fitness universe.
Not just events — everything that orbits them. 293 apps, brands, crews, studios, voices and more.
The giants
★★★The names that shape the whole fitness world.
- Footwear & sneakers adidas Three stripes from Herzogenaurach; Adizero shoes and Terrex trail. ★★★
- Footwear & sneakers ASICS Anima Sana In Corpore Sano — the Japanese running-shoe institution. ★★★
- Footwear & sneakers HOKA Maximal cushioning that went from ultra trails to airport lounges. ★★★
- Footwear & sneakers New Balance Boston running heritage, now the coolest shoe in every city. ★★★
- Footwear & sneakers Nike Just do it. The biggest name in sport, from Vaporfly to Dri-FIT. ★★★
- Footwear & sneakers On Swiss engineering, CloudTec soles and Federer on the cap table. ★★★
- Apparel Gymshark From a Birmingham garage to the gym-floor uniform of a generation. ★★★
- Apparel lululemon The Align leggings that turned yoga wear into everyday wear. ★★★
- Apps & platforms Peloton Live and on-demand classes with cult instructors — bike, tread, strength, yoga. ★★★
- Apps & platforms Strava The social network of sweat — every run, ride and swim, shared with the world. ★★★
- Wearables Apple Watch The world's best-selling watch, with Fitness+ and a closed ring obsession. ★★★
- Wearables Garmin The GPS watch standard for runners, cyclists and triathletes. ★★★
- Crews & communities CrossFit The affiliate model that turned 'the box' into 10,000 communities. ★★★
- Crews & communities parkrun Free, weekly, timed 5k in parks across 20+ countries, every Saturday morning. ★★★
- Teams & pro squads Team Visma | Lease a Bike The Dutch super-team of Vingegaard and Van Aert. ★★★
- Teams & pro squads UAE Team Emirates XRG Tadej Pogačar's team — the dominant force of modern road cycling. ★★★
- Event organizers Abbott World Marathon Majors Tokyo, Boston, London, Sydney, Berlin, Chicago, New York — the seven stars. ★★★
- Event organizers HYROX The world series of fitness racing, from Hamburg to Hong Kong. ★★★
- Event organizers IRONMAN 3.8 / 180 / 42.2 — the long-distance triathlon brand and its 70.3 sibling. ★★★
- Event organizers UTMB World Series The global trail circuit that funnels into Mont-Blanc every August. ★★★
- Drinks & hydration Gatorade The sports drink: born in Florida in 1965, on every sideline since. ★★★
- Drinks & hydration Red Bull Gives you wings — the energy drink that built a global sports empire. ★★★
- Retail Decathlon The French sports megastore that makes gear for every sport affordable. ★★★
Footwear & sneakers
24Super-shoes, trail shoes and the sneakers that run the culture.
- adidas ★★★ Three stripes from Herzogenaurach; Adizero shoes and Terrex trail. Herzogenaurach, Germany
- ASICS ★★★ Anima Sana In Corpore Sano — the Japanese running-shoe institution. Kobe, Japan
- HOKA ★★★ Maximal cushioning that went from ultra trails to airport lounges. United States
- New Balance ★★★ Boston running heritage, now the coolest shoe in every city. Boston, United States
- Nike ★★★ Just do it. The biggest name in sport, from Vaporfly to Dri-FIT. Beaverton, United States
- On ★★★ Swiss engineering, CloudTec soles and Federer on the cap table. Zurich, Switzerland
- Brooks ★★ Seattle's run-only brand: Ghost, Adrenaline, and nothing but running. Seattle, United States
- Jordan ★★ Basketball's most famous brand, now on the run with Nike's racing tech. United States
- PUMA ★★ The other Herzogenaurach giant, fast in track and football. Herzogenaurach, Germany
- Salomon ★★ Annecy's mountain brand: trail shoes, UTMB podiums and streetwear crossover. Annecy, France
- Saucony ★★ Endorphin speed and a cult following among marathon PB hunters. United States
- Altra ★ Zero-drop, foot-shaped shoes that changed how trail runners think about toes. United States
- ANTA ★ The world's third-largest sportswear group, owner of FILA China and Salomon's parent. Xiamen, China
- Diadora ★ Italian racing heritage with a growing carbon-plate lineup. Italy
- inov8 ★ British off-road specialists born in the Lake District fells. United Kingdom
- Karhu ★ The Finnish bear: running shoes since 1916 and a sneaker-culture darling. Helsinki, Finland
- La Sportiva ★ Dolomites mountain footwear, from climbing shoes to sky-running. Italy
- Li-Ning ★ China's sportswear giant, founded by the Olympic gymnast, now a marathon force. Beijing, China
- Mizuno ★ Osaka running heritage: Wave Rider and a cult among purists. Osaka, Japan
- NOBULL ★ No-nonsense training shoes and apparel from the CrossFit world. United States
- norda ★ Montreal trail shoes built with Dyneema, the strongest fibre on earth. Montreal, Canada
- Reebok ★ Nano shoes, CrossFit roots and 80s aerobics heritage. United States
- Topo Athletic ★ Wide toe box, low drop, no gimmicks — Boston-made running shoes. Boston, United States
- Xtep ★ The Chinese brand behind sub-2:10 marathon shoes and a huge domestic racing scene. Xiamen, China
Apparel
40What the fitness world actually wears — on the track and off it.
- Gymshark ★★★ From a Birmingham garage to the gym-floor uniform of a generation. Solihull, United Kingdom
- lululemon ★★★ The Align leggings that turned yoga wear into everyday wear. Vancouver, Canada
- Alo Yoga ★★ LA studio-to-street luxury and the yoga wardrobe of Instagram. Los Angeles, United States
- Arc'teryx ★★ Vancouver technical outerwear worshipped by climbers and fashion kids alike. Vancouver, Canada
- Patagonia ★★ The activist outdoor brand that gave itself to the planet. Ventura, United States
- Rapha ★★ The London brand that made road cycling look elegant. London, United Kingdom
- Speedo ★★ The swimwear brand behind more Olympic golds than any other. United Kingdom
- The North Face ★★ Never Stop Exploring: mountain apparel and the Summit Series trail line. United States
- Under Armour ★★ Compression gear that became a Baltimore sportswear empire. Baltimore, United States
- Castelli ★ The scorpion: Italian racing kit since 1876. Italy
- Champion ★ The reverse-weave sweatshirt and a century of American gym-wear. United States
- Columbia ★ Portland outdoor gear for hikers, trail runners and everyone in between. Portland, United States
- Craft ★ Swedish endurance apparel with a serious pro-cycling and ski pedigree. Sweden
- FILA ★ Italian-born sportswear icon, now a global streetwear player. South Korea
- Odlo ★ Norwegian-born, Swiss-made base layers and running kit. Switzerland
- Pas Normal Studios ★ Copenhagen cycling apparel with a gallery-grade aesthetic. Copenhagen, Denmark
- Sweaty Betty ★ British women's activewear pioneer, now part of Wolverine. London, United Kingdom
- Vuori ★ Encinitas coastal athleisure with the softest joggers in the game. Encinitas, United States
- 2XU Australian compression and tri-suits worn from Kona to Comrades. Melbourne, Australia
- arena Italian swim brand from pool decks to open-water starts. Italy
- Bandit Running Brooklyn's run-crew brand with the unsponsored-athlete project. New York, United States
- Ciele Athletics Montreal's cap that every run crew seems to wear. Montreal, Canada
- Compressport Swiss compression gear born on the trails around Geneva. Switzerland
- District Vision Meditation-minded running sunglasses and apparel from LA. Los Angeles, United States
- Girlfriend Collective Seattle activewear made from recycled bottles, in every size. Seattle, United States
- Lorna Jane The Australian activewear label that coined 'Move Nourish Believe'. Brisbane, Australia
- MAAP Melbourne's bold, colour-blocked cycling kit. Melbourne, Australia
- Oner Active Krissy Cela's sculpting activewear that sells out in minutes. United Kingdom
- Outdoor Voices Doing Things: the Austin brand that made recreation a lifestyle. Austin, United States
- P.E Nation Sydney's retro-sport streetwear for the gym and the weekend. Sydney, Australia
- Rhone Premium men's performance wear for the gym-to-office commute. United States
- Ryderwear Adelaide-born gym wear and the D-Mak lifting shoe. Adelaide, Australia
- Satisfy Paris' punk-luxury running label for the 'high on running' crowd. Paris, France
- SOAR Running London's technical race kit, obsessively engineered. London, United Kingdom
- TALA Grace Beverley's sustainable gym wear from London. London, United Kingdom
- Ten Thousand Minimal, brutally durable training shorts built with athletes. United States
- Tracksmith New England running heritage, Ivy-style singlets and the Amateur spirit. Boston, United States
- TYR Californian swim and triathlon gear with a growing CrossFit line. United States
- Varley London-born luxury activewear with a softer, tonal palette. London, United Kingdom
- Zone3 British wetsuits and tri-suits found at every open-water start line. United Kingdom
Apps & platforms
40Where workouts get tracked, planned, shared and gamified.
- Peloton ★★★ Live and on-demand classes with cult instructors — bike, tread, strength, yoga. New York, United States
- Strava ★★★ The social network of sweat — every run, ride and swim, shared with the world. San Francisco, United States
- Apple Fitness+ ★★ Studio-quality workouts and meditations built around the Apple Watch. United States
- Garmin Connect ★★ The command centre behind Garmin watches: training, sleep, courses, challenges. United States
- komoot ★★ Route planning for hiking, running and cycling with the best trail maps on earth. Potsdam, Germany
- MyFitnessPal ★★ The calorie and macro tracker with the world's largest food database. United States
- Nike Run Club ★★ Guided runs, coach voices and a global running community, free. United States
- Zwift ★★ The virtual world where cyclists and runners race each other from their living rooms. United States
- ClassPass ★ One membership, thousands of studios: try everything from boxing to reformer pilates. United States
- Freeletics ★ AI-coached bodyweight training born in Munich, no equipment required. Munich, Germany
- Nike Training Club ★ Hundreds of free workouts, from bodyweight to yoga, by Nike trainers. United States
- Runna ★ Personalised running plans for 5k to marathon, now part of Strava. London, United Kingdom
- TrainingPeaks ★ The coaching platform serious endurance athletes and their coaches run on. Boulder, United States
- Urban Sports Club ★ Europe's flexible sports membership: gyms, pools, climbing, yoga, one app. Berlin, Germany
- adidas Running The former Runtastic: tracking, challenges and adidas Runners community events. Germany
- AllTrails The biggest trail guide on earth for hikers, trail runners and bikers. United States
- Alo Moves Yoga, pilates and mindfulness classes from the Alo Yoga universe. United States
- BODi (Beachbody) P90X, Insanity and decades of home-workout programs in one streaming platform. United States
- Caliber Strength coaching with real human coaches and a free tracking tier. United States
- Centr Chris Hemsworth's training, nutrition and mindfulness platform. Australia
- Down Dog Generates a fresh yoga, HIIT or barre class every single time you press play. United States
- Fiit TV-first workout classes with trainers you'd recognise from the studio. London, United Kingdom
- Gymondo German online fitness studio with programs, nutrition and live classes. Berlin, Germany
- Hevy The clean, social workout logger lifters actually enjoy using. Spain
- Intervals.icu Free training analysis and planning platform beloved by cyclists and coaches. New Zealand
- JEFIT Workout planner and tracker with one of the biggest lifting communities. United States
- Kinomap Interactive video workouts for bikes, treadmills and rowers on real routes. France
- Ladder Team-based strength programs that progress week over week. United States
- LES MILLS+ On Demand BODYPUMP, BODYCOMBAT and the whole Les Mills catalogue, on demand. New Zealand
- MapMyRun Under Armour's route mapping and run tracking platform. United States
- Polar Flow Polar's training and recovery ecosystem for watches and heart-rate sensors. Finland
- Relive Turns your GPS track into a shareable 3D flyover video. Netherlands
- Ride with GPS Route planning and turn-by-turn navigation loved by cyclists and clubs. Portland, United States
- ROUVY Indoor cycling on real-world video routes with augmented reality riders. Czechia
- Runalyze Deep, free running analytics for data nerds, built in Germany. Germany
- Runkeeper ASICS' running tracker, one of the originals since 2008. United States
- Strong Simple, reliable strength-training tracker with a huge exercise library. United States
- Sweat Kayla Itsines' women-first training programs, from BBG to strength. Adelaide, Australia
- TrainerRoad Structured, science-based cycling training plans for people who want to get faster. United States
- YAZIO Europe's favourite calorie counter and fasting tracker, made in Erfurt. Erfurt, Germany
Wearables
12Watches, rings and straps that turn effort into numbers.
- Apple Watch ★★★ The world's best-selling watch, with Fitness+ and a closed ring obsession. United States
- Garmin ★★★ The GPS watch standard for runners, cyclists and triathletes. United States
- Fitbit ★★ The tracker that got the world counting steps, now part of Google. United States
- Oura ★★ The ring that made sleep and readiness scores a status symbol. Oulu, Finland
- WHOOP ★★ Screenless strap that scores your strain, recovery and sleep every day. Boston, United States
- COROS ★ Battery-monster GPS watches favoured by ultrarunners and Kipchoge. United States
- Polar ★ The Finnish pioneer of heart-rate training since 1977. Kempele, Finland
- Samsung Galaxy Watch ★ Android's flagship smartwatch with body composition and sleep coaching. South Korea
- Suunto ★ Finnish adventure watches with dive and mountain DNA. Finland
- Amazfit Affordable smartwatches from Zepp Health with serious battery life. China
- Ultrahuman Smart ring and glucose tracking for metabolic-minded athletes. Bengaluru, India
- Withings Hybrid watches and connected scales that look like design objects. France
Gear & equipment
15Bikes, trainers, rigs and the toys that make training fun.
- Concept2 ★★ The rowing machine every gym, box and boathouse on earth agrees on. United States
- Rogue Fitness ★★ Racks, bars and plates that built the CrossFit garage-gym movement. Columbus, United States
- Specialized ★★ Innovate or die: the Californian bike brand behind Tarmac and Epic. United States
- Technogym ★★ Italian design meets gym floors from Olympic villages to luxury hotels. Cesena, Italy
- Trek ★★ Wisconsin's bike giant, from Madone road racers to Fuel EX trail bikes. United States
- Canyon ★ Direct-to-consumer bikes from Koblenz, ridden by Tour and Ironman winners. Koblenz, Germany
- Eleiko ★ Swedish barbells and plates used at the Olympics since 1963. Halmstad, Sweden
- Hyperice ★ Hypervolt guns and Normatec boots — recovery as a category. United States
- Therabody ★ The Theragun makers, now a full recovery ecosystem. Los Angeles, United States
- Wahoo ★ KICKR smart trainers and ELEMNT bike computers for the Zwift generation. Atlanta, United States
- Assault Fitness The AssaultBike: the fan bike everyone loves to hate. United States
- Cervélo Aero-obsessed Canadian frames that dominate Kona and the Tour. Canada
- Hydrow Connected rowing on real rivers, filmed with athletes. United States
- Tacx Garmin's Dutch smart-trainer line, a staple of winter pain caves. Netherlands
- Tonal The wall-mounted digital-weight home gym with an AI coach. United States
Crews & communities
15Run crews, clubs and movements that turn strangers into teammates.
- CrossFit ★★★ The affiliate model that turned 'the box' into 10,000 communities. United States
- parkrun ★★★ Free, weekly, timed 5k in parks across 20+ countries, every Saturday morning. United Kingdom
- Midnight Runners ★★ Free bootcamp runs with boomboxes in 20+ cities — the original run-and-rave crew. London, United Kingdom
- Daybreaker ★ The sober morning dance-party movement: yoga, then DJs, before work. New York, United States
- November Project ★ Free early-morning workouts in city landmarks, born in Boston, fuelled by hugs. Boston, United States
- Achilles International Athletes with disabilities and guides running the world's marathons together. New York, United States
- Battle Cancer Team fitness competitions raising money for cancer charities across Europe. United Kingdom
- Berlin Braves Berlin's flagship run crew and creative collective. Berlin, Germany
- Black Girls RUN! The US movement getting Black women running, walking and thriving together. United States
- Front Runners New York NYC's LGBTQ+ running and walking club since 1979. New York, United States
- Koreatown Run Club LA's late-night run club with a cult following and a party spirit. Los Angeles, United States
- London City Runners One of the world's biggest free running clubs, based at Bermondsey. London, United Kingdom
- NBRO Running Copenhagen's run crew that helped invent modern crew culture. Copenhagen, Denmark
- Run Dem Crew Charlie Dark's London crew that made running cool for a new generation. London, United Kingdom
- Trail Sisters Women's trail running community with local groups across the world. United States
Teams & pro squads
19The elite teams whose athletes headline the start lines.
- Team Visma | Lease a Bike ★★★ The Dutch super-team of Vingegaard and Van Aert. Netherlands
- UAE Team Emirates XRG ★★★ Tadej Pogačar's team — the dominant force of modern road cycling. Abu Dhabi, United Arab Emirates
- Bowerman Track Club ★★ Nike's Portland-based pro distance squad. Portland, United States
- INEOS Grenadiers ★★ The former Team Sky: seven Tour de France wins and a data-driven legacy. Manchester, United Kingdom
- NN Running Team ★★ The Dutch-managed super-team of Kipchoge, Kiptum's successors and Ethiopia's best. Netherlands
- Red Bull – BORA – hansgrohe ★★ Germany's WorldTour team, now Red Bull-powered. Raubling, Germany
- Soudal Quick-Step ★★ The Wolfpack: Belgium's classics-hunting, Evenepoel-led team. Belgium
- Alpecin–Deceuninck ★ Mathieu van der Poel's road, gravel and cyclocross squad. Belgium
- CANYON//SRAM zondacrypto ★ The German-registered women's WorldTour team with the boldest kit. Germany
- CrossFit Mayhem ★ Rich Froning's Tennessee affiliate and the sport's most decorated team. Cookeville, United States
- EF Education–EasyPost ★ The pink-jerseyed American team with the best storytelling in the peloton. United States
- HOKA NAZ Elite ★ Flagstaff altitude camp turned pro marathon team. Flagstaff, United States
- Lidl-Trek ★ Trek's WorldTour men's and women's teams. United States
- On Athletics Club ★ On's pro team in Boulder, home to Olympic medallists. Boulder, United States
- SD Worx–Protime ★ The dominant women's WorldTour team of recent seasons. Netherlands
- Brooks Beasts Brooks' Seattle-based professional middle-distance team. Seattle, United States
- Melbourne Track Club Australia's elite distance group behind a generation of Olympians. Melbourne, Australia
- Team New Balance Boston New Balance's elite squad training at The TRACK in Boston. Boston, United States
- Tinman Elite Boulder's influencer-era pro running team with a cult merch line. Boulder, United States
Event organizers
22The series and brands behind the start lines.
- Abbott World Marathon Majors ★★★ Tokyo, Boston, London, Sydney, Berlin, Chicago, New York — the seven stars. United States
- HYROX ★★★ The world series of fitness racing, from Hamburg to Hong Kong. Hamburg, Germany
- IRONMAN ★★★ 3.8 / 180 / 42.2 — the long-distance triathlon brand and its 70.3 sibling. United States
- UTMB World Series ★★★ The global trail circuit that funnels into Mont-Blanc every August. Chamonix, France
- Les Mills ★★ BODYPUMP's New Zealand creators and the LES MILLS LIVE arena events. Auckland, New Zealand
- Red Bull Events ★★ From 400 stairs to wing-suits: the brand that turns sport into spectacle. Salzburg, Austria
- Spartan ★★ Obstacle course racing's biggest brand: Sprint, Super, Beast, Ultra. United States
- Tough Mudder ★★ Mud, ice and teamwork — obstacle events without a finishing time. United States
- Wings for Life World Run ★★ One day, one start time worldwide, a catcher car — every entry funds spinal research. Austria
- Zumba ★★ The dance-fitness phenomenon behind ZINCON and a million classes a week. Miami, United States
- Rock 'n' Roll Running Series ★ Bands on every mile and a concert at the finish, on three continents. United States
- World Triathlon ★ The sport's governing body and its Championship Series. Lausanne, Switzerland
- Challenge Family The independent long-distance triathlon series, home of Roth. Netherlands
- Golden Trail World Series Salomon's showcase circuit for the world's fastest mountain runners. France
- Great Run The Great North Run family: Britain's biggest mass-participation events. United Kingdom
- Midnattsloppet Scandinavia's midnight street-party runs, Stockholm to Helsinki. Stockholm, Sweden
- Night Nation Run The running music festival: 5k, DJs, lasers, after-party. United States
- ÖTILLÖ Swimrun The Swedish inventors of swimrun and its world championship. Sweden
- RunThrough Britain's friendliest race organiser, with events almost every weekend. London, United Kingdom
- SuperHalfs Lisbon, Prague, Copenhagen, Cardiff, Valencia, Berlin: the half-marathon majors. Portugal
- The Color Run The Happiest 5K on the Planet, painted in powder. United States
- Wanderlust The mindful triathlon: 5k, yoga, meditation — plus a DJ. United States
Studios & gyms
19Boutique studios, gym chains and the places people sweat together.
- Barry's ★★ The Red Room: treadmill-and-floor classes that started boutique fitness. Los Angeles, United States
- Basic-Fit ★★ Europe's largest gym chain, 1,500+ clubs from Amsterdam. Hoofddorp, Netherlands
- Equinox ★★ It's not fitness, it's life: the luxury club empire from New York. New York, United States
- F45 Training ★★ 45-minute functional team training, franchised across 60+ countries. Australia
- Orangetheory Fitness ★★ Heart-rate-zone group workouts chasing the orange 'splat points'. United States
- Planet Fitness ★★ The Judgement Free Zone: America's biggest budget gym chain. United States
- SoulCycle ★★ Candle-lit indoor cycling as ritual, born in New York. New York, United States
- Anytime Fitness ★ 24-hour key-fob gyms in 5,000+ locations worldwide. United States
- JOHN REED Fitness ★ Berlin's club-style gyms with resident DJs and art on the walls. Berlin, Germany
- 1Rebel London's nightclub-grade boutique gym: Reshape, Ride, Rumble. London, United Kingdom
- BLOK Design-led London studios in converted tram depots and warehouses. London, United Kingdom
- BXR Anthony Joshua's boxing-led luxury gym in Marylebone. London, United Kingdom
- CorePower Yoga America's largest yoga chain, heated and athletic. Denver, United States
- Fitness First The international club brand with deep roots in Germany and Australia. Germany
- Holmes Place Premium European health clubs with a wellness focus. Switzerland
- McFIT Germany's budget gym giant behind the RSG Group. Berlin, Germany
- Psycle London rhythm-riding studio that feels like a club at 7am. London, United Kingdom
- Rumble Boxing Boxing-meets-strength group classes with a nightlife soundtrack. United States
- Third Space London's luxury health clubs with climbing walls and hypoxic chambers. London, United Kingdom
Media & podcasts
18The voices, channels and magazines the fitness world listens to.
- Global Cycling Network ★★ GCN: cycling's biggest YouTube channel and app. Bath, United Kingdom
- Huberman Lab ★★ Stanford neuroscience on sleep, training and protocols, in podcast form. United States
- Men's Health ★★ Training, nutrition and the cover-model transformation, in 30+ editions. United States
- Runner's World ★★ The running magazine, since 1966. United States
- Women's Health ★★ Strength, wellness and the women's fitness conversation worldwide. United States
- DC Rainmaker ★ The most exhaustive sports-tech reviews on the internet. Amsterdam, Netherlands
- The Rich Roll Podcast ★ Long-form conversations on endurance, plants and transformation. United States
- Athletics Weekly Track and field's paper of record since 1945. United Kingdom
- Believe in the Run Honest running-shoe reviews with personality. United States
- Global Triathlon Network GTN: the YouTube home of triathlon how-to and pro insight. United Kingdom
- iRunFar The definitive source for ultrarunning news and race coverage. United States
- Marathon Talk The UK's long-running weekly running podcast. United Kingdom
- Mind Pump Straight-talking strength and fitness podcast. United States
- Outside The outdoor and endurance media house behind Trail Runner and Triathlete. Boulder, United States
- The Morning Shakeout Mario Fraioli's newsletter and podcast on running and life. United States
- The Running Channel Friendly, funny, expert running videos from the UK. United Kingdom
- Trail Runner Dirt, mountains and the culture of trail running. United States
- Triathlete The triathlon magazine and gear-testing authority. United States
Nutrition & recovery
33Fuel, hydration, sleep and the science of bouncing back.
- AG1 ★★ The green powder every podcast seems to be sponsored by. United States
- Huel ★★ Complete-nutrition shakes and bars from Hertfordshire. United Kingdom
- Maurten ★★ Swedish hydrogel carbs fuelling Kipchoge and most marathon podiums. Gothenburg, Sweden
- Myprotein ★★ Manchester-born online supplement giant with a range for every goal. Manchester, United Kingdom
- Optimum Nutrition ★★ Gold Standard Whey — the most-sold protein powder on the planet. United States
- Barebells ★ Swedish protein bars and shakes that taste like candy. Stockholm, Sweden
- Bulk ★ UK direct-to-consumer sports nutrition, clean labels, big tubs. United Kingdom
- Clif Bar ★ The original energy bar from a bike ride in 1990. United States
- Eight Sleep ★ Temperature-controlled smart mattress covers for recovery-obsessed athletes. United States
- Enervit ★ Italy's sports-nutrition institution, from Giro feed zones to marathon aid stations. Milan, Italy
- ESN ★ Germany's gym-floor favourite for whey, creatine and the Designer Whey cult. Germany
- foodspring ★ Berlin-made protein, snacks and shakes with a design-led look. Berlin, Germany
- GU Energy ★ The Berkeley gel that started the category in 1993. Berkeley, United States
- Herbalife ★ Global nutrition network behind countless fitness-club sponsorships. Los Angeles, United States
- HIGH5 ★ British energy gels and hydration on the tables of countless UK races. United Kingdom
- More Nutrition ★ German influencer-driven supplement brand that took over TikTok gyms. Germany
- PowerBar ★ The original sports bar of the 1980s, still fuelling European endurance. Germany
- Quest Nutrition ★ The protein bar that made macros mainstream. United States
- Science in Sport ★ SiS: isotonic gels and the fuel of British cycling and running. United Kingdom
- Grenade British protein bars and pre-workouts with military branding. United Kingdom
- Hammer Nutrition Montana endurance fuel with a fiercely loyal ultra following. United States
- Honey Stinger Waffles and chews sweetened with honey, born in Colorado. United States
- Momentous Third-party-tested supplements used by pro teams and Huberman. United States
- Näak Montreal's ultra-endurance fuel and the UTMB World Series partner. Montreal, Canada
- Orgain Organic plant protein powders and shakes. United States
- Plunge Cold plunges and saunas for the recovery-ritual crowd. United States
- Precision Fuel & Hydration Sweat-tested electrolyte and carb plans for endurance athletes. United Kingdom
- RXBAR No B.S. bars — egg whites, dates, nuts, and the ingredients on the front. Chicago, United States
- Skratch Labs Real-food sports nutrition from Boulder's cycling scene. Boulder, United States
- Tailwind Nutrition All-in-one endurance fuel from Durango, beloved by ultrarunners. Durango, United States
- Vega Plant-based protein pioneer from Vancouver. Vancouver, Canada
- Vital Proteins The collagen peptides brand that made joints a wellness category. United States
- Xenofit German endurance nutrition from the triathlon scene. Germany
Drinks & hydration
18Isotonics, electrolytes, energy drinks and the finish-line beer.
- Gatorade ★★★ The sports drink: born in Florida in 1965, on every sideline since. United States
- Red Bull ★★★ Gives you wings — the energy drink that built a global sports empire. Fuschl am See, Austria
- Liquid I.V. ★★ Hydration multiplier sticks now owned by Unilever. United States
- Powerade ★★ Coca-Cola's sports drink and the hydration partner of the Olympics. United States
- PRIME Hydration ★★ Logan Paul and KSI's hydration drink that caused school-gate riots. United States
- Athletic Brewing ★ The American non-alcoholic craft brewery for people who train tomorrow. United States
- BODYARMOR ★ Coconut-water-based sports drink backed by Kobe Bryant, now Coca-Cola. United States
- CELSIUS ★ The fitness energy drink that became a stock-market story. United States
- ERDINGER Alkoholfrei ★ Germany's finish-line drink: the isotonic non-alcoholic wheat beer. Erding, Germany
- Isostar ★ The Swiss isotonic classic on European race tables since 1977. Switzerland
- Liquid Death ★ Murder your thirst: canned mountain water with heavy-metal branding. United States
- Monster Energy ★ Energy drink giant behind extreme-sports sponsorships worldwide. United States
- Vitamin Well ★ Swedish vitamin drinks sponsoring half of Scandinavian sport. Stockholm, Sweden
- Aquarius Coca-Cola's isotonic drink, huge in Spain and Japan. Spain
- LMNT Salty electrolyte drink mix with a cult, keto-adjacent following. United States
- NOCCO Swedish BCAA energy drinks that took over Europe's gyms. Sweden
- Nuun Electrolyte tablets that made hydration fizz. Seattle, United States
- Vita Coco Coconut water as post-workout hydration, from Brooklyn. United States
Retail
12Where the gear gets bought.
- Decathlon ★★★ The French sports megastore that makes gear for every sport affordable. Lille, France
- DICK'S Sporting Goods ★★ America's largest sporting-goods retailer. United States
- Foot Locker ★★ Sneaker culture's global retail chain. United States
- INTERSPORT ★★ The world's largest sporting-goods retail network. Bern, Switzerland
- JD Sports ★★ The UK sneaker-and-sportswear giant on every high street. United Kingdom
- REI ★ The American outdoor co-op, member-owned since 1938. Seattle, United States
- 21run German running specialist with expert shoe advice. Germany
- Bergfreunde German online outdoor and trail specialist. Germany
- Running Warehouse The US online running store with the deepest shoe catalogue. United States
- Sigma Sports British premium cycling and triathlon retailer. United Kingdom
- SportScheck Germany's sports retailer with running events of its own. Munich, Germany
- SportsShoes.com UK running and outdoor specialist with a huge shoe wall. United Kingdom
Camps & retreats
6Training camps, retreats and race-travel specialists.
- Club La Santa ★ Lanzarote's legendary sports resort: 80 sports, Olympic pool, triathlon mecca. Lanzarote, Spain
- 2:09 Events Mike Gratton's UK running holidays and race packages. United Kingdom
- Marathon Tours & Travel Guaranteed entries and trips to the world's greatest marathons since 1979. Boston, United States
- Playitas Resort Fuerteventura's all-in sports resort for swim, bike, run and everything else. Fuerteventura, Spain
- Sports Tours International British race-travel specialist for marathons, cycling sportives and triathlons. Manchester, United Kingdom
- Travelling Fit Australia's marathon and race travel agency, from Sydney to the Majors. Australia